Ever wonder how Google Maps rates and locates businesses it recommends to its users? You’re likely to have used Google to search for a service or business, such as a hairdresser or salon in your area. You may have also looked up reviews on their Google My Business to find out what others think about them.
Google My Business has taken most reviews and online business listings sites such as Yelp and pushed them under the carpet, making it one of the best business listing tools for individuals and businesses. Google Customer Reviews, on the other hand allows business owners to gather feedback from customers who have made a purchase.
What is the difference between Google Customer Reviews or Google My Business Reviews, you ask? Which one should you choose for your ecommerce business?
Google Customer Reviews, as well as Google My Business Reviews, are two distinct products and services that Google offers. They serve two different purposes. There is some overlap in the reviews between these two products.
Let’s take a closer look at these two products.
Google Customer Reviews
Google Customer Reviews allows businesses to gather reviews from customers and display them on the websites. To participate in Google Customer Reviews, you must have a Google Merchant Account.
Google assists you with collecting feedback from consumers. Google can send you an email asking your customers to give feedback about their experience with your company. A brief survey is available for customers who want to take part.
Your website may include customer feedback and ratings from surveys. These reviews can also be used by Google to determine seller ratings. This includes the average star rating, and the number of merchant reviews. Higher grades indicate that the merchant is more trustworthy.
Google My Business Reviews
Google My Business, Google’s business listing service is available to help users search for businesses and services online. It has outperformed other traditional company listing services due to its search strength and accessibility across the internet and on consumer devices.
Listing your business on Google is not only free but also one of the best ways to increase your visibility and get more clients. Participation in Google My Business Reviews does not require a Google Merchant account.
Recommended: Buy Google Business Reviews – Jumpstart your business listing and attract new customers fast!
Google My Business has been through many iterations and improvements to get to the point it is today. The product has changed a lot over the years. It was originally just a listing of the company and its location.
Google My Business has no real rival in terms of reviews. A Facebook Business Page is the only legitimate competitor. Experts have called both Yelp killers. For retaining customers and gaining new ones, positive company reviews are just as important as any other marketing strategy.
What’s the difference?
Google My Business Reviews and Google Customer Reviews are often confused. Google Customer Reviews allows you to gather customer feedback from your ecommerce website. The customer feedback is used to decide the Product and Seller ratings.
Google My Business Reviews, on the other hand is a feature in Google Maps and Google My Business which allows users to leave feedback about their experience with a particular business.
Google Customer Reviews and Google My Business Reviews are distinct in that Google Customer Reviews only applies to e-commerce companies. Google My Business Reviews, however, is still available to all.
Your e-commerce website will need integration with Google Customer Reviews. Google My Business Reviews is different. Google My Business Reviews can be joined by any company.
When should you use each service?
Google Customer Reviews is best for e-commerce stores. If you own a physical shop, however, it is a smart idea to get Google My Business reviews.
Both e-commerce and physical stores may be able to benefit from both types of reviews. Many business owners have both brick-and-mortar locations and sell online. However, they find it frustrating to have two systems for reviews. It’s a good idea to choose one system to streamline the process.
Reviews are important.
Online competition is fierce. It is becoming increasingly difficult for small, local businesses to be noticed in an online marketplace that is so competitive. The list of things to think about seems to never end. There are many things to think about, so it may not be necessary to add reviews.
Businesses find reviews extremely valuable because they can help improve everything, from their search engine ranking to the perception of your company by your customers.
- Learn more about reviews
Consider the various types of Google reviews and ask yourself how they affect your company.
Your reputation and credibility can be improved
Google reviews have a clear advantage in that they improve your brand and make you a more attractive option for potential clients when doing their research.
Google reviews are a great way to increase your credibility and make your business stand out as an option. Customers take reviews seriously and read them. It’s important that customers see your business as well as the positive comments of other customers.
We can help you with SEO
Google reviews have a significant impact on local search results rankings.
A lot of reviews are good for your SEO, since search engines favor businesses with a lot more reviews. All of it comes down to the search engine’s desire for the best results possible.
Search engines analyze how you company is perceived and weigh both quality and quantity of reviews to determine if your company is the best choice. Search engines will rank you higher for local searches if you have many reviews and a high average rating.
Google reviews can be used in conjunction with other SEO techniques and best practices, such as keyword research, content creation, and link building.
It’s easy to get feedback from customers
Google reviews also have the added benefit of allowing you to gather valuable information from customers which you can use to improve your business.
Google reviews can be compared to mini-surveys by your clients. It is almost certain that a review will answer some of the most important questions if it has been written honestly by a customer.
Consider, for example, the product or service they purchased from you company. Also, how pleasant was your customer experience and their opinion of the final product.
Some reviews will go into more detail about details like delivery times, staff members who helped them and whether they would recommend the firm to others.
Google reviews allow you to gather a wealth information about the opinions of your customers. It allows you to see where your business is excelling and where it needs to improve.
You can see that reviews are an integral part of ecommerce marketing. They are often noticed by customers and can make the difference between them clicking through to your site or going to a competitor’s.
Google My Business gives you the tools to manage reviews. You can track them and respond to them. You also get notifications when they go online. While there is no direct way to ask customers for reviews yet, smart use of a Google Maps link, coupled with a URL shortening service, can help you get those ratings.
Google Customer Reviews, on the other hand are extremely important for ecommerce businesses and a great method to increase your brand’s visibility.
It doesn’t matter what, you need to have a way to claim the assets and increase your online visibility.